This effect that this type of editing of shots has, in this example, is comedic effect, linking to the genre and unexpected impact to the hero and princess' dilemma.
Wednesday 20 October 2010
Straight Cut.
This editing technique is where two shots, generally of different settings, are quickly and directly cut in sequence. This can be effectively used to highlight a separate aspect of the plot in a different scene, for example where Johnny and Lorna are tied up in Savage's castle, and they 'need a miracle' we then straight cut to a shot of Bough popping his head up from the 'poo tube'. (8.22 - 8.26 of clip) http://www.youtube.com/watch?v=JYxQSWYl13E&feature=related
Sunday 17 October 2010
Mode of Address, The Active Audience and The Ethnographic Model.
The Mode of Address is where a media text, or institution addresses its audience, in the specific style for the audience - these are unique and differ to different addressers and addressees. A good example of this is stand up comedians coming on the stage and asking the whole audience how they are, being sociable and welcoming - addressing them directly as a large group of people.
The Active Audience is where the audience decode the meaning of a text. They are active in interpreting the meaning they understand from it. David Morley conducted an investigation where he concluded that there are three types of active audience; the dominant (who except the message), the negotiated (who accept it in general, but make a few alterations) and the oppositional (who disagree and reject the idea completely).
The Ethnographic Model is where the researcher for the media institution conducts a survey/investigation/interview to find out more about a particular audience group. This starts with domestic environment, then about the variation of gender, and then about technological usage.
The Active Audience is where the audience decode the meaning of a text. They are active in interpreting the meaning they understand from it. David Morley conducted an investigation where he concluded that there are three types of active audience; the dominant (who except the message), the negotiated (who accept it in general, but make a few alterations) and the oppositional (who disagree and reject the idea completely).
The Ethnographic Model is where the researcher for the media institution conducts a survey/investigation/interview to find out more about a particular audience group. This starts with domestic environment, then about the variation of gender, and then about technological usage.
Tuesday 12 October 2010
The Hypodermic Needle Theory.
The Effects Theory, or as it is more commonly known as, The Hypodermic Needle Theory is the media theory that explains that information can be passed on by different things, people, organisations or just different types of media and how people respond to this. Some people will say that the media is 'injecting' different things into our minds to influence us in certain ways. Of course, every person on the planet is different and will interpret news and other opinion in very different ways, for example, a political broadcast from the BNP (the British National Party) would have no real impact upon me, and would not influence me to believe in their ridiculous views (although may spur me to do something against them) but it may appeal to another person who may be impressionable and have a similar view.
The media outlets in different countries will let you see what they want you to see, for example, in North Korea, the dictator Kim Jong-Il only wanted to show the matches at the 2010 world cup in South Africa where their team was shown being victorious (however, he showed the live match of their 7-0 loss to Portugal and was incredibly angry). The media in our country, a few years back, made the then leader of the Liberal Democrats, Menzies Campbell to look like an old fool who was a joke. This influenced the public to not take him and the Liberals seriously, so he eventually resigned for the good of the Liberal cause.
The whole theory of the Hypodermic Needle was formed by The Frankfurt School, a group of theorists who were German Jews who fled Germany before WWII as they could see how Hitler's dictatorship and extreme views where influencing the counrty. In America they could see the developing media could have similar effects upon impressionable people.
The media outlets in different countries will let you see what they want you to see, for example, in North Korea, the dictator Kim Jong-Il only wanted to show the matches at the 2010 world cup in South Africa where their team was shown being victorious (however, he showed the live match of their 7-0 loss to Portugal and was incredibly angry). The media in our country, a few years back, made the then leader of the Liberal Democrats, Menzies Campbell to look like an old fool who was a joke. This influenced the public to not take him and the Liberals seriously, so he eventually resigned for the good of the Liberal cause.
The whole theory of the Hypodermic Needle was formed by The Frankfurt School, a group of theorists who were German Jews who fled Germany before WWII as they could see how Hitler's dictatorship and extreme views where influencing the counrty. In America they could see the developing media could have similar effects upon impressionable people.
Monday 4 October 2010
Ideology of Ben Stiller.
Ever the family man, Ben Stiller has his priorities set. He has a great relationship with his parents, including them in some of his projects, for example he co-stared with his father, Jerry, in Zoolander (an epic film) which Ben wrote, produced, directed and stared in. He always looks to work with his friends and is acknowledged as the leader of the Frat Pack, a group of comedic geniuses. He stands for family, he stands for friendship, and also likes to give back to the people, supporting several charities. All in all, the guy is private and respects the role of celebrity and is a great role model who keeps himself to himself.
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