The audience our film will be aimed at is a primarily young adult audience, from the ages of 15-25 and will be mainly male. We feel that they would best relate to a superhero story, and the comedy genre we are following is modern and so younger adults will be more inclined to come to watch. Personality-wise, our audience will generally be interested in comedy shows, having a good ranged sense of humour, average job, appreciative of entertainment over money spent.Our audience will shop at places like HMV, Forbidden Planet, Game, but will also use the internet to buy things - sites such as Zavvi, Play.Com, Amazon etc.
Musically, i think their interests may be mainstream pop (in conjunction with being Rubicam and Young's mainstream) but also, there will be a lot of alternative rock-style soundtrack in our film, which I think they would enjoy and it would appeal to them.
Television programme interests that the audience will have - likers of The IT Crowd (comedic aspects), Spaced (comedy/sci-fi influenced sitcom), Doctor Who (sci-fi/teenage audience), The A-Team (action sequences), The Big Bang Theory (widely loved mainstream audience), The Inbetweeners (young, teenage humour).
In terms of Rubicam and Young, our audience will be the mainstream, the everyday people, who are the largest type of people who will watch a variety of genres from sci-fi to drama and would respond to a comedy film produced by established names and companies within the semantic field of fim.
By the sbbfc guidelines, our film is rated 15, as we include strong language, violence and adult humour
. We feel that this rating would help to advise people of the primary audience, that no-one under the age of 15 would be advised to watch as the language used would be too strong for them
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