Our Target Audience

The audience our film will be aimed at is a primarily young adult audience, from the ages of 15-25 and will be mainly male. We feel that they would best relate to a superhero story, and the comedy genre we are following is modern and so younger adults will be more inclined to come to watch. Personality-wise, our audience will generally be interested in comedy shows, having a good ranged sense of humour, average job, appreciative of entertainment over money spent.

In terms of Rubicam and Young, our audience will be the mainstream, the everyday people, who are the largest type of people who will watch a variety of genres from sci-fi to drama and would respond to a comedy film produced by established names and companies within the semantic field of fim.

By the sbbfc guidelines, our film will be rated 15, as we would be looking to (if we created the whole film) include strong language, violence (some blood) and adult humour. We feel that this rating would help to advise people of the primary audience, that no-one under the age of 15 would be advised to watch as the language used would be too strong for them.